Dutch Bros coffee is a big thing to many students, especially at EHS. Many High School students drink Dutch Bros and continue to go back, allowing dutch to have quite a big following with a target audience of many students.
As summer is making its way in for the season, Dutch bros are heating up the summer menu with the release of three new, different colored beverages designed to refresh customers during the warmer months. The popular coffee chain is known for its innovative flavor combinations and enthusiastic baristas. Dutch has unveiled the “Electric Berry Lemonade”, the “Orange Groove Soda”, and the “Island Dream Refresher”. Freshman Emiliee Olinger siad “I personally love Dutch and get it multiple times out of my week to wake me up for school and keep me going throughout the day. I have tried the eclectic berry lemonade and I think it is one of my new favorite drinks and I will definitely recommend it to my friends and get it more often.” Many EHS students walk around with Dutch in the mornings before school.
The new drinks aim to cater to a broader audience, offering non coffee options alongside their classic espresso-based beverages. Sophomore Cora Denny, said “I usually only drink coffee and non flavored red bulls as a drink to keep me going or awakened but Dutch offers lots of different options with so many different flavor options which makes it easy to make an order of what you like for yourself. I would say dutch is a very popular drink for kids my age and has stayed as a trend for a while.” Initial reactions on social media have been positive with customers praising the unique flavor profiles and insta worthy presentation.
Dutch Bros hopes these additions will drive increased traffic throughout the summer season, further solidifying their position in the competitive beverage market.